Having the best suited website to your company is a massively important aspect to any
modern business, you want your website to reflect your company’s values, beliefs &
aesthetic whilst also providing excellent information and quick functionality.
With the increase in online sales during 2020, it’s likely that many retailers will not be
returning to the high-streets and that they intend to focus solely on the online trade of their
goods. With this in mind, it’s important to consider what functionalities your website will need
to perform, and how much on average this might cost you.
There is no set price for a website, as each is unique it’s entirely up to you what you want
your website to be able to do. With more pages, images, content & functionalities usually
comes a higher price, although this is not always the case. You’ll also need to consider the
designer and their software & programming used to produce the website.
The following article will discuss the types of websites available, how much they cost, the
overall price of individual features & plugins that may increase your end-bill & everything you
need to know regarding website prices in the UK, 2021.
What Type Of Websites Are Available?
Usually when confronting a web-designer you’ll be presented with different website
packages, roughly based on what you want from the site, Web-designers may package
these as different sized websites, or different functionality websites.
1) The Basic Website
A basic website is usually the same across all designer platforms, it typically offers 3 pages,
home, about us and contact. Additional pages could be added for additional costs, but
typically this is not a website that sells online, basic websites are best suited to local service
providers such as tattoo artists & hairdressers that can only provide a service in person, and
thus the website is used as a means of communication with customers & also a way to
showcase their recent work.
2) A Standard Website
The standard website packages put forward by web-designers typically offer something a
little more, this is where you begin to see online shopping services appearing, social media
integration, several and more pages including landing pages, service pages & informational
pages such as a blog or vlog section. There are many other uses and ideas for websites, whether its a basic package, standard or ecommerce, you’ll surely find many different ways to create a unique website that draws attention to your business.
3) An Ecommerce Website
Ecommerce websites are known as large online sale shops, E-commerce facilitate the
purchase of multiple products or goods from different parties. This can be from B2B or B2C.
There’s never a limit of pages Ecommerce websites have, typically because their product
pages are often endless, E Commerce typically have an online shopping Plugin such as
WooCommerce, Shopify, Magento etc. Ecommerce websites can be anything from an online
Jewellery to a multi-platform such as Amazon
A Basic Website: Purpose, Plug-ins & Prices
Basic websites are useful for smaller businesses looking to offer their services locally, it’s a
very simple online presence that reminds customers of your local business, it can help you
to rank and appear in Google and compete with your competitors.
There are multiple ways of using a basic website to help gain visibility for your business, this
can be through using it as an online booking form with a Home page, a contact page and a
booking page. Alternatively it could be a basic gallery website that uses the homepage,
contact page and a gallery of recent work and images.
A basic website is the easiest to build on your own, as a lot of page-building websites cater
for this type of design, such as Wix.com & Squarespace. These types of website building
softwares are designed to help non-web designers create and build a website easily, it does
not require coding or HTML knowledge.
You’ll also need to consider the cost of plugins and what they can do for your website.
Plug-ins are essentially additional downloads that can be used to add an extra functionality to your website, this can be anything from increasing security to your site, optimising images, adding shopping facilities or taking stock orders, there are endless amounts of plugins some of which are free to use with ‘pro’ features which can typically be a one-time or monthly payment, more prestigious and sought after plugins can come with a base charge.
The typical plugins you might use when running a basic website would depend on the
platform you are using, if you’re using wix.com you may not require many plugins, possibly
an image optimisation plugin such as Imagify to ensure high-quality fast loading images, and
any other additional features required such as a ‘downloadable menu’ if you are a restaurant
Or a ‘booking form’ for tattoo artists, hairdressers, beauticians or barbers.
When considering the price of a basic website package there can be many different costs
depending on the functionalities. Although typically a basic website can cost around
£200-500, including the cost of a web designer & domain name, hosting might vary
depending on your provider.
A Standard Website: Purpose, Plug-ins & Prices
Moving on to the Standard package of websites, these websites are typically built for
small-medium sized businesses who are looking to provide products or services outside of
their local area.
Ways of using the standard website include selling or exchanging of goods, display of
information such as blogging, or an e-learning or online training website (such as offering
Yoga classes online).
When considering a standard website plugins can begin to vary, it’s important to remember
that the more plugins installed means the more potential for a slower website you may have,this way you need to ensure that all the plugins are beneficial to your website and offer something to the customer.
Including the basic plugins such as an SEOpress Plugin which can help you manage your
SEO of the website is vital for a website like this, alongside image optimisation plugins,
contact form or booking forms if none of these are available on your website building
platform. (It’s likely that your web designers may have ways of using these without installing
Plugins, E.G. Elementor).
A standard website’s price can usually be expected to be between the £500-£1,250 range,
again you may consider that hosting & alternative plugins can cost more than the standard
price, a web- designer may be able to include all 3 in the overall price for your website, but
you may be looking at more expense.
An Ecommerce Website: Purpose, Plug-ins & Prices
Ecommerce websites are probably the most likely to vary, you’ll hardly ever find two of the
same ecommerce websites, as they’re often completely bespoke and designed based
around the company. Ecommerce websites are also considered the hardest to build as
functionalities become 10X more and also more difficult to manage. It’s typically easier to employ a professional web designer to create your ecommerce website to the highest standard, as a low-quality or page builder website on ecommerce platform may cost you sales.
Ecommerce websites will typically have plugins that coincide with their shopping
functionalities such as delivery tracking, order management systems, online review systems,
possibly plugins such as Klarna (buy now pay later) the more named plugins, which typically
lead to a more expensive cost.
Ecommerce website prices are usually influenced by the amount of product stock you intend
to sell and display, the functionalities on the website, and whether or not a CRM is required
and stock management tools etc, all these additional features can typically determine the
overall price of an Ecommerce website, alongside the fact of regular maintenance and
essential a ‘web admin’ role might be required of your designers. You can expect to pay
anything between £1,300 to £3,000 for an Ecommerce website, although a £3000 website
would typically come with fully customized designs, multiple functionalities, CRM, Stock
management, Social media tools and much more.
Additional hosting , content update and ongoing web admin and web support costs may
apply more to an ecommerce website than a standard or basic website package, just as they
typically require more regular review and maintenance than others.
To Sum Up…
To summarise, yes, it would be cheaper to build your own website, however if you’re looking
to build your own website with high-quality design elements you may be spending out a lot of
money on tools and softwares that a web-designer may already have the functionalities for,
saving yourself time and money on tools you may never need to use again.
There are countless alternatives to web-designers when considering basic website packages, and we advise you to explore all your options. If you have the time to put into creating a solid well working website exploring your options of helpful website building softwares are definitely worthwhile! and lets not forget it’s always important to explore all your options when it comes to choosing whether or not you’ll actually benefit and profit from a website! in many cases some websites simply aren’t needed, so before you begin your web-design process it’s important to evaluate how a website will benefit your small/medium or large business and why you might need a website in the first place.
However if you feel like you’re after a smooth and quick process where the
content will be developed on your behalf, images & design will be completed by an
agreed-upon deadline then employing a web-designer may be the best way forward.