Google Ads

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What is PPC?

Did you know that 75% of users click on ads to find authentic and relevant information to their search query?

But what exactly is PPC? 

PPC (Pay Per Click) is a form of digital marketing where advertisers and business pay search engines, such as Google, to show their ads at the top of search results. This method can be a quick and effective way to generate sales and connect your brand to potential customers.

PPC or Google Ads can use your business related keyword to target advertisements to your target audience. These ads can direct your customers to any page on your website, from landing page, product page or homepage.

Working With Sgor...

Now you have a website, how do you get connected to your ideal customer?

PPC (Pay Per Click) or Paid Ads can be the best way to build a bridge between you and your clientele, if you haven’t got time to invest in an SEO campaign, PPC is one of the most efficient ways to get quick and effective results for your business. Advertising with PPC is often considered the quick win in marketing, you’ll receive quick sales and see big gains in web traffic.

As part of your ad campaign we will help you compile a list of competitive search terms and keywords for a successful ads that will be placed at the very top of targeted search engine results.

Types Of PPC

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Paid Search

Paid search is an highly targeted advertisement campaign. With guaranteed traffic, your paid ads will only appear when searchers use the keyword you select. So, you can easily target your ideal customer. As your digital marketing experts we'll help you select the most lucrative keyword for your business, and can help distribute your paid ad across multiple different platforms & channels, whether it's a search engine ad such as Google Ad's or social media ads such as Facebook ads.

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Remarketing can be used as a PPC tactic to target previous customers back to your site. This is also a great tool for e-commerce sites to target customers who are yet to make a purchase on their site. Remarketing can basically nudge your customers toward a sale, using paid ads to target your already existing customers can also create brand awareness, loyalty and personal connection. Remarketing can also be conducted through social media channels as well as the ppc on search engine platforms.

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Google Shopping

This is a great solution for e-commerce businesses who want build their revenue through online sales. With a bespoke and eye-catching advertisement, it's a great way to convert traffic to sales with an excellent return on investment. Using Google's paid shopping advertisement features can help you stand out from the competitors appearing at the top of the search results for your individual products rather than pages or full website. This is ideal for larger stores who are looking for clearance on a particular item or product.

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Want To Know More?

Our team would gladly talk you through any questions or queries. Get in touch today.

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Your Campaign

We prioritise getting to know you and your business. As a partnership we will take you through a step-by-step process of choosing keywords that reflect your brand and product for the best ROI

Are you looking for more phone calls, store visits, website traffic? We will tailor and monitor your PPC campaign to maximise your results.

Small Businesses & PPC

As a local marketing agency, one of our aims is to provide a secure and successful platform for small local businesses in South Wales. In a competitive market, Paid advertising campaigns can catapult your online revenue and help you build a trusted and popular online presence to take on even your biggest competitors. A PPC Strategy can help you draw in your customers using advertising to appear at the top of the results on your chosen search engine.

We’re not in the business of making a quick buck. We will make sure you are getting value for your money and optimise your campaign to fit your budget.

With our Paid Ads services you’ll be able to receive conversion tracking reports, ppc performance reviews, and get regular updates on how your ad campaign is performing. We’ll keep you updated and offer regular relevant keyword suggestions

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Our Partners

Check out our partners web-designs and pages!

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Most frequent questions and answers

Unlike most marketing services, Google Ads do not come with a set price. 

The amount you spend on them is entirely up to you. 

For some businesses this is great as you can up the ad price when you need more work, and decrease it when you’re too busy. 

You can put as little as 1p a click on an add, but the higher the price on the add the higher to the top of google you are. 


As previously mentioned, Google ads is great for getting immediate work and helping to manage your workload. 

however unlike SEO, Google ads does not help at building brand trust and authority, and once the ads stop you will no longer be appearing at the top of Google, whereas SEO is a continuous plan that places you at the top of the pages organically. 

In many ways the both are simmilar, however it has been noted that Google ads has a quicker reaction at landing those leads, clicks and sales. 

Whilst Facebook can target your exact demographic (Gender, Age, Occupation, Interests) and location, Google offers a broader reach. 

It truly does depend on where your customers are searching for you, and your specific business. If for example you offer an ’emergency service’ such as ’emergency car tow truck’ you’re likely to succeed more on Google than on Facebook, as people won’t go to Facebook in case of emergency. 

However, In some cases Facebook can be drastically cheaper than Google and this may appeal to some small businesses more. 

Yes, easily!

Google ads is arguably the easiest marketing tactic you can do for your business. 

There are many online tutorials, including Googles step-by-step walk through on setting ads up which can benefit. 

However, a marketing specialist may be able to target specific areas, continuously optimise and improve your google ad spend to get you more gigs for less money.