How to Choose the right SEO for you.
Do you want to land on top of the search results and boost traffic to your physical store? Or are you planning to increase your website’s visibility and attract more customers to your business?
Firstly, it’s important to understand what your options are…
What types of SEO are there?
In today’s high-technology world, where 68% of online experiences start with search engines, optimising your website is one of the best ways to reach more people and boost your business’ sales. But it’s not a trivial thing. In fact, there are many types of SEO, and its often difficult to understand which type of SEO will help you the most.
This article will aim to help you understand the differences between each SEO Package, and what each one will provide for your business.
It’s often misunderstood that the more you spend on SEO the better your SEO will be, this is wrong. In most cases you won’t need the biggest SEO package, but the one that fits the size of your company.
Three types of SEO: Local, National & Ecommerce
All three SEO packages share some common similarities, but this article will help to understand their differences based off of three different factors.
1. The Target Audience
One of the main differences that draws a line between different SEO packages is the target audience your aiming to reach.
With Local SEO aiming to target people based locally, living in the same area or city that your business is located in. Local SEO will attempt to get people in to their physical store, as often they won’t have purchase options on their website.
Whereas National SEO will typically focus on drawing in anyone in the country, the target audience for National SEO is more of a general term, and typically anybody can be the target as they don’t have to step into your physical store.
Finally E-commerce SEO is an extension of National SEO, instead of targeting one country, E-commerce operates Globally, think of Amazon or Ebay as a perfect example.
So, before you make any decisions about what SEO package you want to begin, think about who you want to find your business, do you want to draw people into your local store and create foot-traffic? or are you looking to generate more online sales?
It’s important to note – target audience can be used in a step-laddering process, starting with local and finishing with E-commerce, just because you’re not ready to do E-commerce yet, doesn’t mean you’ll never be able to do it in the future.
2. The Keywords
Keywords are what helps google associate you with your business & the words associated with your business, Keywords will help you tailor great content & optimise your web pages to help you rank higher in Google.
For example : If you owned a bakery you’d want to rank for keywords such as; Cakes, Bread, Bakery, Cookies, Deserts etc.
With Local SEO, your keywords will end up being more specific, and often include the use of a location
For example : If you owned a bakery in Cardiff, Wales, you’d want to rank for keywords such as ;Cardiff Bakery, Cardiff Cakes, Bakery Cardiff,
In Local SEO, you’d also rank for non-geographical keywords, but you would use the Geographical keywords to draw in your local target audience & help drive foot-traffic to your doors.
However, when it comes to National & E-commerce keywords, you’re pretty much looking to rank for anything & everything to do with your business, you’ll want to rank for the high-search volume keywords, the ones that draw the most customers in. Often this will be met with big competition from well-known competitors, so it’s also important to go after the more specific ‘long-tail keywords’, these will help you rank for the bigger keywords over time.
- long tail keywords are often keywords that don’t have much search volume, but have lots of relevance to the high-search keywords, meaning, if you rank for enough of the ‘long tail’ keywords eventually you’ll start seeing some results in the high-search volume keywords.
3. The competition
When it comes to competition it depends more on the area of business you’re operating in than SEO packages, however you’re more likely to find bigger competition in the bigger SEO Packages.
In Local SEO, you may compete against local businesses offering similar services, or products. The benefit of using Local SEO against local competition is that in many cases local-small business owners haven’t updated their SEO tactics in many years, some may not know anything about SEO, so you’ll almost certainly beat your local competition with a good SEO practice and regular optimisation.
However in National & E-commerce SEO you’ll definitely find competition more difficult if your product or service already exist and has big household named brands behind them.
However, if your product or service is new and unheard of you’ll likely have very little competition at first, however a new idea doesn’t stay new long, so make sure you build up your SEO practice & get to the top before the competition arrives.
Cost of SEO
Local SEO Price
To put it simply, local SEO is a branch of SEO that focuses on optimising a website to increase traffic, gather more leads and create brand awareness, targeting local clients in your area. Hence, if people are looking for a specific kind of business in a specific location like a restaurant in Aberdare, local SEO provides exposure that can help you bring customers right to your doorstep.
According to Search Engine Roundtable, 46% of all Google searches have local intent and 76% of customers who search for a local business or stores on their device visit a store that day. These figures only show that Local SEO is highly critical for local businesses and local searches play a huge part in the SEO world. And if you can get exposure in front of these searches, there’s a good chance customer will walk through your door, few minutes or hours later.
Cheaper than National SEO, with a budget of £200 to £400, you can now optimise your website and reach more people in your local area.
National SEO Price
A national SEO is more likely the traditional SEO that focuses on optimising and promoting your business for highly-searched keyword terms nationwide. Its goal is for your site to rank at the top of search results when someone types a certain keyword on a search engine.
If you have no physical store and do all of your transactions online, you don’t have to target a specific geographical area. This is where a National SEO campaign can help you. If your product or services are available nationwide, this type of campaign is ideal for your business. And if you’ve already ranked locally, SEO can help you branch out further.
But here’s the catch! With this traditional strategy, you need to compete with the local business and big corporations or established companies around the country. That means it’s a no-brainer since it can be harder to rank for your target keywords, but it can also be more lucrative in the long run.
A National SEO campaign includes keeping your GMB up-to-date, highlighting the products and services you offer nationwide and optimising your site to generate more leads and visibility, not just in Wales but in the whole UK.
At this level, you’ll need to compete in some highly competitive keywords. Thus, it takes more work and budget, which could be anywhere between £500 to £700.
E-Commerce SEO Prices
Most local or corporate informational websites provide information about products and services, but E-commerce does more than that. It enable customers to buy products and services from your business regardless of the location. Some of the most powerful e-commerce retail brands include Amazon, eBay and more.
This type of SEO campaign is crucial for an E-commerce site because, according to N-channel, 44% of consumers start their online shopping journey with a Google search. And based on a SEMrush report, 37.5% of all traffic to e-commerce platforms comes from search engines.
Therefore, if you want to expand your reach and attract more potential customers on a much larger scale like the UK, this kind of SEO is might be the best fit for your website. However, you should expect that there will be tighter competition. Thus, implementing all proven strategies is extremely important. It includes keyword research, analysing website architecture, on-site optimisation, content marketing and link building. There may be more technical issues in E-commerce sites than other informational websites, and it’s one of the most important aspects a business owner like you should look out for.
With this campaign, your landing pages will not just be optimised for your target locations. We’ll also ensure that you’re a step ahead of your local and national competitors by content marketing, building backlinks and NAP citations, keeping your GMB profile up-to-date to make your website authoritative. These strategies will also allow you to infiltrate your target market and help your business gain more visibility and brand awareness online.
It’s a large scale project that may require you a bigger investment of around £750 to £2000, but although the stakes are high, the amount you spent will be paid off.
Why SEO Matters?
, SEO is a powerful tool for any business, but it doesn’t have to break the bank. Some business owners neglect this low-cost but advantageous digital marketing strategy, but here are some reasons why business owners should make it a priority.
- SEO provides customer data to your business.
SEO helps business owners accumulate data about their audience. The more they conduct SEO research a business does, the more they will learn about their potential customers, which is beneficial for the business.
- SEO helps you drive more traffic and conversions.
This marketing technique can help your business gain more traffic and produce more conversions and revenue. Digital growth experts like Scott McGovern recommends building SEO and keeping up with Google’s rules and practices more than spending your budget on social media advertising or other marketing techniques. It is because organic traffic from a search on Google converts 400% better than other traffic types aside from email marketing. To drive organic traffic on a website, you need to rank for particular keywords.
- It’s a cost-effective and rewarding marketing technique.
If you have the know-how in SEO, you can implement it on your business for free using Google Analytics and Google Console tools.
With Google Analytics, you’ll see what users do on your website while Search Google Console will show you what your audiences have searched and how they landed on your platform and identify broken links or 404s in your website that are bad for SEO health.
But if you need professional help, SEO is still a cost-effective option since it offers a better conversion rate, as mentioned above.
- SEO helps you make informed business decisions
The data you can gather from your SEO research helps understand customer behaviour and is useful in creating critical actions or making decisions in your business strategies.
Once you understand your customer, you’ll then be able to apply the information to convert them. For example, if you discover that a male user of a specific age lives in a particular part of the country, you can create specific Clickfunnels designed for those specific users. And if a keyword is doing well, you can extract keywords that are not searched as much or create long-tail keywords, which can also drive traffic for better conversions.
- It strengthens the consumer’s trust and value.
When your business ranks fairly high on the search result, it automatically builds customer trust. And from there, you can build a relationship with potential clients with little to no effort, respect and credibility, critical for a new brand or company relying on o digital channels for conversion.
- It helps build your online presence and find a long-term audience.
Doing your online campaign through advertisements is beneficial but short-term and comes at a high cost. Therefore, it’ll stop once you ran out of budget for marketing. In contrast, SEO will enable you to build an audience over time. According to Mcgovern, your SEO will become stronger if your content becomes better and more popular. Other sources will link to you, and Google will reward you for providing quality information. But, you’ll need to constantly keep up with Google’s algorithm update, which may or may not affect your business.
- It delivers impressive results when done right.
SEO is the best way to build a digital presence, brand equity and traction, crucial for a start-up business. Many optimisation tools out there gives your business access to data about audiences. If done the right way, SEO can help you establish a customer base and inspire consumer trust.
Choosing the right type of SEO for your business
Hopefully, this article will have helped bridge the gap between the differences (and similarities) in SEO types.
Remember choosing an SEO plan isn’t for life, and you’re not tied to one SEO package for the rest of time.
You are able to begin by using Local SEO, become experts in your area & continue climbing the ladder, growing your target audience, keywords & competitors each time.
However, if you’re more interested in generating online sales & building a bigger brand image, maybe its time to start National.
Either way, take into consideration your plan for your business, who do you want to attract & where? answering those two questions should bring you closer to your answer of which SEO Package to choose.