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Email Marketing in 2022: What’s Changed and What You Need to Know

The importance of email marketing

Despite the benefits, email marketing can be challenging, especially when it comes to stand out in a crowded inbox and keeping your list clean. To stand out in a crowded inbox, you’ll need to make sure your email subject lines are attention-grabbing and your content is relevant and engaging. You should also consider using segmentation to send more targeted messages to your subscribers.

And, when it comes to keeping your list clean, it’s important to remove inactive subscribers and bounced emails on a regular basis. This will help improve your deliverability and ensure that your messages are getting to the people who want to see them.

Email marketing is an important part of any marketing mix, but it’s not the only thing you should be doing. In 2022, make sure you’re also focusing on other channels, like social media, websites and paid advertising. This will help you reach your target audience in a variety of ways and ensure that you’re getting the most out of your marketing efforts.

The benefits of email marketing

Audience Segmentation

Email marketing is an essential part of marketing your business, so it’s important to stay up-to-date on changes and trends. Here’s what you need to know about email marketing in 2022:

1. Segmentation and personalization will be more important than ever.

With the increasing amount of competition in the inbox, businesses need to do more to stand out. Segmenting your list and personalizing your messages will be essential to getting noticed and keeping subscribers engaged.

2. You’ll need to work harder for attention.

With more businesses using email marketing, subscribers will have more choices and less patience for poor-quality messages. Make sure your emails are well-written , relevant, and interesting to stand out from the crowd.

3. Interactive content will become more popular.

As email clients get better at supporting interactive content, we’ll see more businesses using it to engage subscribers. This could include anything from quizzes and polls to videos and games.

4. Automation will become more sophisticated.

With the help of artificial intelligence, email automation will become more sophisticated, making it easier to send personalized, relevant messages at scale.

5. Deliverability will continue to be a challenge.

As mailbox providers get better at identifying and filtering spam, businesses will need to work harder to ensure their messages reach the inbox.

6. Email marketing will continue to be an essential tool for businesses.

Despite the challenges, email marketing will remain an essential tool for businesses of all sizes. By keeping up with the latest trends and best practices, you can ensure your email marketing campaigns are successful.

The challenges of email marketing

Emails on Laptop

Gone are the days when you could blast out a generic email to your entire list and see decent results. Today’s consumers are more sophisticated and they expect more from the brands they do business with. To be successful with email marketing in 2022, you’ll need to personalize your messages and create content that is relevant and engaging.

The way we use email has changed drastically in the last few years. The rise of social media and instant messaging has made email feel slow and outdated. However, it’s still an important part of doing business. Adding a professional touch to businesses, especially for those operating as B2C (Business to Customers).

Email open rates have been declining for years, but they’re still the best way to reach a large audience. The key to successful email marketing is to make sure your emails are relevant and targeted to your audience. You also need to make sure your emails are mobile-friendly. More than half of all emails are now opened on mobile devices, so it’s essential that your emails look good on a small screen.

One of the biggest changes in email marketing in recent years has been the rise of marketing automation. Marketing automation software makes it easy to send personalized emails to your list, and it can also help you track the results of your campaigns. If you’re not already using marketing automation, now is the time to start.

In the past, email marketing was all about batch-and-blast. You would send the same email to your entire list, regardless of whether they were interested in what you had to say. Today, that’s not good enough. You need to segment your list and send targeted emails to different groups of people. Do you want to boost your open rates and click-through rates? Then you need to start segmenting your list and sending targeted emails.

If you’re not sure how to get started, don’t worry. There are plenty of resources available to help you segment your list and create targeted email campaigns.

One of the best ways to segment your list is to use demographic information. This can include things like age, gender, location, and job title. By segmenting your list by demographic information, you can make sure that your emails are relevant to each group of people on your list.

Another great way to segment your list is to use behavioural data.

The future of email marketing

With the use of artificial intelligence in email marketing on the rise, there’s more possibilities when it comes to customisation, and better improving the user experience, without sacrificing admin time. Artificial intelligence can help you automate tasks like list segmentation and email personalization. This means that you can spend more time creating great content and less time on the administrative tasks.

Finally, it’s important to keep an eye on the regulations surrounding email marketing. The CAN-SPAM Act is constantly being updated, and it’s important to make sure that you’re in compliance.

Email marketing is evolving, but it’s still a powerful tool for reaching your audience. By segmenting your list and sending targeted emails, you can ensure that your messages are getting through to the right people. And by using artificial intelligence, you can automate some of the more tedious tasks involved in email marketing.


Email marketing is always changing, but one thing remains the same: it’s a powerful tool that can help you reach your target audience and achieve your business goals. By staying up-to-date on the latest trends and best practices, you can ensure that your email marketing campaigns are successful. Thanks for reading and I hope this article has given you some insights into what’s changed in email marketing and what you need to know for 2022.