SEO stands for ‘search engine optimisation’, meaning that your website is built with search engines like Google, Yahoo and Bing in mind, with the aim of it ranking well. The problem is that it can be a very ambiguous term. However, although the core of SEO can be complicated to understand, it’s basic concepts are easy to grasp and apply to your site. Its complexity comes from the fluidity of the required standards – the goal posts are continually shifting and can often mean very little. So SEO has become a buzzword – you are looking for a product that uses it as a feature, then breaking that product down to look at the smaller details, because the product itself may not mean anything in terms of SEO.