Web Design Review

How To Choose Keywords : Top Tips on Trending Keywords For Your Business

Keywords are terms that define what your business involves, keywords are unique to your business and change for each individual business, depending on what you provide.

There are keywords that are more searched for than others, more popular keywords and even more difficult to rank for keywords.

But how do you know what are the right keywords for your website? what keywords should you absolutely be using, and which keywords should you avoid? Ultimately you want to find and use the keywords that attract your target audience, whether that’s long-tail keywords or a highly competitive keyword.

We’ve put together a report on the trending keywords for a number of different business categories to help get you started on choosing your keywords, including ways to find more keywords, understanding keywords search volume and difficulty and a few other things to consider when starting off with keyword research.

Section 1: Keywords are important

Keywords are the verbs that search engines use to help index your website for human visitors. They’re the search terms that other users are using to find your website when they search for something.

Keywords are also the ‘how to’ term that users often use to find new content that is relevant to their exact needs. You can use these as anchor text to help in your Search engine optimization. 

Keywords change over time, as Google and other search engines update their algorithms. But with the World Wide Web in its infancy, there were not that many search engines, so keywords were the name of the game.

These early searches for ‘news’ was about finding people that were interested in ‘news’ like the BBC.

Now, there are billions of people in the world and lots of things interest people.

Keywords are now almost vital to use when building websites, without them it’s likely that your website will not rank very highly online, and whilst there are over 180 ranking factors when considering a website, content and keywords are very important amongst these factors. 

Using keywords for your business can lead to much more success, in some cases there is a potential search volume of over 1 million searches for a keyword so using the right keywords can help drive people to your site.

How do you choose keywords?

The best way to start using keywords is by brainstorming with your team about what your website covers and whether it’s important that people know this, your keyword ideas may be pretty straightforward, and often there is always one ‘major keyword’ that defines your business, however it is the long-tailed keywords and other smaller monthly search volume keywords that will help draw in traffic. 

Knowing how much information you have to provide and what the aim of your website is is crucial to using keywords correctly, you want your website to naturally include your keywords rather than have your keywords appear in ‘spam-like’ context over your site. 

How to find your keywords

You’ve chosen the main keywords you want to focus on, and it’s time to do some market research to determine what other keywords can help describe your business, your services and what you have to offer. Google is your friend here, by searching for relevant keywords you should be able to find a number of other keywords that are used in relation to your business. 

There are other keyword tool programmes which can help search the internet for keyword suggestions such as Ahrefs, SEranking, SEMrush or more. 

Using these tools to identify keywords that are most searched for is not only good for finding your ideal keywords, but it gives you insight into how people use these keywords, it’ll also help you find keywords you never would’ve thought of! 

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More Keywords  throughout your content strategy means more potential customers and traffic to your website.

Of course, your business could always pay for a search marketing agency to help with search engine optimisation (SEO) for your business, but SEO takes time, and building your website with the best keywords from the start will mean your site will have the time to grow and rank for these keywords for longer. 

Understanding the data

The Trends in SEO report focuses on data from industry-leading SEMrush or Ahrefs – both platforms which specializes in SEO and SEM – and provides a detailed insight into the keywords that are most commonly searched for by consumers and digital marketing professionals.

Using this data you can work out the volume of searches, along with the popularity of keywords and to also find new keywords and industry-specific terms to improve your business.

You can also specify the data to search for keywords with lower difficulty meaning it’ll be easier to get your website ranking for this keyword. 

Keywords with higher search volume globally, or nationally meaning you can target where you’d like to start ranking. 

Or even keywords that have high or low CPC. 

Keyword search volume

Ahtref Search Volume

Finding our your search volume for keywords can be done through Ahrefs or SEMrush, and a number of other tools. It’s typical to see the long-tail keywords have less search volume that the one word ‘popular’ search term keywords. SEO tools are often the best way to identify effective keyword strategies through analysing search volume of keywords and potential keywords. 

When choosing your keywords it’s important to have a good balance between high and low search volume keywords, choosing the high volume keywords as your main keyword phrase, and the lower long-tail keywords as your secondary keywords, one’s that can draw small pockets of traffic to your site.

Example: If you’re a Coffee shop your main keyword might be ‘cafe’ or ‘coffee shop’ which both have 800 ‘SV’ (search volume) 

Meaning that 800 people per month are looking for a cafe or coffee shop, however this may not be local to your area, therefore smaller secondary keywords may be ‘ Cafe Aberdare’ which only has 60 SV (people searching per month).

Another option for keywords could be ‘takeaway coffee near me’ which may have more SV than ‘Aberdare’ specific keywords, but not quite as much as the primary keyword. 

Keyword difficulty

Ahtref Keyword Difficulty

The amount of people searching for a particular keyword isn’t always a clear indicator of whether or not the keyword is a difficult one to rank for, as this chart will show you.

If a keyword doesn’t have that much search volume, it might mean that there aren’t many people actively searching for the keyword on a monthly basis and thus might  be easy to rank for.

But with a highly searched keyword, such as the word “Coffee Shop” it could mean that you should start paying more attention to your SEO as you don’t want to appear spammy with the amount of times you’re putting the word “Coffee Shop” in Google.

Whilst the Coffee Shop is a high difficulty keyword, mentioning it multiple times doesn’t mean Google will reward you with ranking for it, what you need to do is show google you deserve to rank for this keyword, by ranking for other ‘related keywords’ which indicates you have a keyword strategy and are meeting the relevant search terms for similar types of keywords. 

Example: If you’re a Coffee shop your main keyword would be ‘Cafe’ or ‘Coffee Shop’ which might have a keyword difficulty of 60KD, meaning it will be ‘medium- hard’ difficulty to rank for that keyword without a high ‘domain authority’, however your smaller keywords such as ‘takeaway coffee near me’ may only have a 15KD. 

In order to rank for coffee shop you may have to write about other popular terms such as, book cafes, cakes, coffee syrup and all other smaller long-tail keywords  with lower competition level that google associates with your primary keyword.  

What are negative keywords?

Negative keywords are often found in Google Ads, and not typically focused on during keyword research tool analysis, they are basically keywords that exist in PPC advertising that prevent your paid ads for displaying on particular key phrases. 

For example when setting up your Google Ads you’ll want to attempt to identify a specific target customer or target market with your ads, therefore you may have a list of terms you do not want to appear for, negative keywords can also be placed on keywords that you know you may already rank no.1 for and therefore do not want to put advertisement on these phrases as they will cost more money. 

How many keywords per page SEO

Depending on the page you’re writing for, if it’s a landing page, service page or any other content page you should focus on one main keyword per page with addition of secondary keywords being used throughout the content. However on the homepage you could use two main focus keyphrases to communicate your product or services alongside your other secondary keywords. 

How To Increase Organic Keywords 

When it comes to organic keywords, keywords you haven’t paid to rank for, or haven’t necessarily optimised your website for, they tend to grow with your site after time, these can be through blog post, exact match phrases, common questions answered and other additional keywords which feed back to help with your favourite keyword.


Keywords are a very important tool for increasing traffic to your website, SEO and ranking. The more search traffic your website gets, the higher ranking you’ll receive and the more people will be visiting your website which increases the likelihood of converting them into customers.

Keywords are always changing, evolving to fit different internet trends. You’ll find that often, these trends come and go – but don’t stop using keywords, keep adding them to your web content and pages, they’re always a good tool to add into your arsenal.

So let’s see how you can find more keywords in your niche, how you can find the most popular keywords in your industry, and the tips to find keywords with search volume, such as the keywords that are more searched for than others.

Keyword Lists : List of Suggestions based off of Product / Service Provided.

Keyword Suggestions for Restaurants: 

  • Restaurant near me (36K Search Volume)
  • Thai/Italian/Chinese/American Restaurant (50K Search Volume)
  • Dog Friendly Restaurants (16K Search Volume)
  • Michelin Star Restaurants (33k Search Volume)
  • Restaurants Cardiff/ Leeds/ Liverpool / Derby / London (16-40K Search Volume)

Keywords Suggestions for Clothes Shops

  • Clothes Shop Near me (14K Search Volume)
  • Baby Clothes Shop (250 Search Volume) 
  • Skate Clothes Shop (250 Search Volume)
  • Shop Cheap Clothes Online (200 Search Volume)
  • Sports Clothes Shop Near Me (100 Search Volume) 

Keyword for Car Sale or Car Dealers

  • Car Shop (95K Search Volume)
  • Car Dealers (13K Search Volume) 
  • Car Dealers Near Me (45K Search Volume)
  • Used Cars (121K Search Volumes)
  • Brand new cars (2.7K Search Volume) 

Keyword Suggestion for Tradesmen 

  • Plumber Near me (20K Search Volume)
  • Local Plumber (7.4K Search Volume)
  • Plumber Cardiff/ London/Swansea / Aberdare/ Merthyr (Based on location) 
  • Toilet Plumber (1.1K Search Volume)
  • Commercial Gas Engineer (700 Search Volume)
  • Boiler Repair Near Me (7K Search Volume) 
  • New Boiler (10K Search Volume) 
  • How Much Is New Boiler (600 Search Volume) 

Keywords For Photography 

  • Photography (66K Search Volume) 
  • Product Photography (5.3 K Search Volume)
  • Newborn Photography (5.2K Search Volume)
  • Food Photography (4.2K Search Volume)
  • Best Camera For Photography (3K Search Volume)
  • Double Exposure Photography (2.5K Search Volume)

Keywords for Accounting 

  • Accounting (21K Search Volume)
  • Account firms (1.7K Search Volume)
  • Financial Audits (200 Search Volume) 
  • Accountant (28K Search Volume)
  • Chartered Accountant (11K Search Volume)