The Best Way To Engage With Your Customers.
Social Media when done correctly can build an incredible bond between you and your customers, in essence a good social media platform can create a personal, emotional connection and allow you to grow your brand presence.
Our team can help navigate your social media journey, and plot a course for not just likes & retweets but generating inbound leads and sales, interacting with your potential customers and other local business owners to generate fantastic content creation and help achieve your business goals.
After developing your social media campaign, which includes creating your social platforms and evaluating social media users and their preferred types of content. We can begin with developing compelling content as part of our content strategy. Our content will be designed to reach your target audience, form relationships with customers and include relative and up-and coming social media tools which users can interact and engage with.
Our experienced Content creators will provide the best digital copy for your business, taking time to carefully understand your audience, through social listening on many social network sites, tracking popular social media marketing trends and gaining valuable insight for their user-generated content
A great way of attracting new potential customers with social, is social media advertising. Whilst paid advertisements is not a requirement for any social media marketing plan, advertising campaigns can typically help boost engagement, reach and sales with immediate gains.
Social Advertising can be done through facebook ads, instagram marketing or influencer marketing. You can choose which posts you’d like to boost or advertise on social, whether this be relevant content, engaging content or sales based content designed to analyse buying patterns.
There are many reasons why we think is great!
There’s no better way to stay in touch with your customers than connecting with them on a platform or social media channels of their choice, having a good brand presence on social media can allow your company to reach people far and wide. We believe having a social media marketing strategy is key in order to keep in touch with your customers in a modern way. Social Media marketing goals can be tailored to your individual business, and can coincide with achieving your other business goals.
Social media content doesn’t just need to be advertising, content marketing can be anything from a simple post to a shareable tweet. Your social campaigns don’t need to be super large marketing campaigns, If you’d just like some friendly advice about where to begin your social strategy, how to create social media profiles or whether or not you need a social media manager, get in touch.
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No! As a small- medium sized business you do not need to be on every social media platform.
Only use the social media platforms your customers are using – this may take a little time to do some research, but don’t waste your time posting on a social media platform that your customers aren’t using.
Focus your efforts on being where your customers are and connecting directly to them.
For more information regarding which social media platforms to choose read our Social Media for small business guide.
In recent years social media has grown from a way of connecting with friends, to way of connecting with customers, to a way of creating real bonds and relationships turning customers into loyal advocates.
Social media is an important step for a small to medium business to advertise and reach out to your customers on a more personal level.
Not to mention – if you don’t have social media profiles you’re less likely to be trusted in 2021.
Engaging content can vary from business to business on social media.
In fact it vastly relies on what your followers and customers like.
Play to your strength and highlight the positives of your business, promoting your products and services alongside your values and personality.
Remember that video has more engagement time on social media that text and photographs and customers feel more connected when they are presented with a face rather than a product image.
At Sgor, we like to offer our customers multiple different packages that suite them.
And are confident we could provide a custom social media package to suite any size business, whether you’re just looking for a start up and integration package, or a monthly post and increase in followers campaign.
Speak to a member of our team about our varied social media packages.
At SGOR we understand that for some business, a website may be too much, and that in fact you may be able to operate well from a highly optimised Facebook or Instagram page.
Using one of these as an alternative to a website is more than doable, with the right level of optimisation.
Start by tracking your posts.
Using things such as Facebook business suite and creative studio for Instagram and Facebook are great way of monitoring views, engagement traffic and followers.
An indication of social media success could be a growth in engagement or followers. However social media success takes time and cannot be achieved overnight.
Interested in discussing social media packages with a member of the team?