Local SEO for Tradespeople in Wales

If someone nearby searches for an electrician, plumber, garage or builder, local SEO is what helps you show up. It mostly comes down to having a complete Google Business Profile, clear pages for your services and a steady stream of reviews.

Start with your Google Business Profile

Get the main category right first, then list your services and the towns you cover. Keep your opening hours up to date. Photos of your own work beat stock images every time. And stick to your real business name, because adding extra keywords goes against Google's rules.

Give each main service its own page

A separate page for each main service makes it clearer for both customers and Google what you actually offer. On each page, talk about the job itself, where you work and what someone should do if they want to book you. Make sure your phone number is easy to find and tap.

Ask every happy customer for a review

Send them your review link as soon as you've finished, while the job's still fresh in their mind. If they're comfortable, ask if they can mention what you did and where.

Track calls, not just rankings

When someone new gets in touch, ask how they found you and jot it down somewhere. Over time, you'll see what's actually bringing in the work.

If you want a hand with local SEO or a website that brings in calls, Sgôr works with Welsh tradespeople. Just let us know what you do and where you work.