A Google Business Profile Guide for Welsh Businesses

Your Google Business Profile is the bit people often see before they ever reach your website. Get the details and categories right, pick up genuine reviews, and you've done most of the work. Posting all the time won't make up for skipping that.

Get the details right

Stick to your actual business name, the right phone number and the hours you're really open. If those match everywhere online, people and search engines know where they stand.

Choose your categories and services

Your main category needs to match what you actually do. Only add extra ones if they really fit, and list the services people are likely to look for.

Add real photos

Photos of your place, your team and your finished work help people see what to expect. They also show you're still around and working.

Collect and answer reviews

Ask for a review while the job's still fresh in the customer's mind. Reply to every one, good or bad. Google doesn't allow rewards for reviews, so don't offer any. If someone complains, stay calm and keep it short.

Use posts for useful updates

Share recent work, offers, seasonal reminders and helpful advice. One useful post a week is enough for most small businesses.

Need a hand? Sgôr's local SEO service includes Google Business Profile work for businesses across South Wales.