Free websites cost more

June 7, 2018, 11:09 am, Blog
Web Design Wales with Slingshot Digital Marketing

A free website it’s not very likely to rank well for relevant keywords and that, generally speaking, is a deal breaker. People will often say to me that they need a website, but I always ask them ‘why?’.

Regularly customers say they need a good-looking website that will attract lots of traffic but again the question is ‘why?’.

Firstly, aesthetics don’t equate to traffic – Google rankings are generally the most significant factor.

Secondly, traffic alone won’t help your business if it doesn’t do the right things. Although I think that some of those free websites can be aesthetically pleasing, they will always be below par regarding functionality and optimisation.

There are some cases where I would recommend a free website. However, if all you need is an online business card, that gives current customers a telephone number to call. Or are already looking for you or a community group that needs a place where it’s members know they can go to find the time of the next event.

If you already have a low maintenance captive audience why spend several hundreds of pounds? However, the more you want your website to do, like attract new members, provide login or discussion, then it’s time to start looking at a professional site.

It can be hard to decide to spend your capital, and if you haven’t got it, you definitely shouldn’t pay it. However, don’t create a website that won’t bring in any business and will potentially harm your credibility, as sites are often used as a barometer to measure the quality and reliability of an organisation.

The old adage ‘You get what you pay for’ is often proved right. It doesn’t matter if its time or money but if you want a good site you will have to invest.

It’s just a case of how you would define good, which means asking yourself what you want your website to accomplish. If you’re not sure where to start, get in touch with us or look at others who have been successful and try to figure out what their focus is.

If all you need is a free business card website then I’d recommend one of the free builders out there – you’ll need information to copy and paste and maybe an image or two.

However, if it turns out the features you need are more specialised, then you would need to spend money anyway. If you are not sure how to proceed, then get in touch with us for some advice. We don’t offer free web design but we do build sites designed to grow your business at local prices.

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