Selling handmade items can be challenging. After all, how do you showcase intricate crafts and home décor pieces that may not easily fit into a store? That’s why so many sellers are turning to sites like Etsy as an e-commerce platform that fits in with a good digital marketing strategy. With more than 80 million unique visitors per month, it’s easy to see why this site has become such a popular option for crafters of all kinds. That said, it’s also challenging. Selling handmade goods or even vintage items requires constant marketing to stay visible to buyers who may not actively search for items like yours. Let us explain why you should begin investing in Etsy marketing right away and how you can do so with the right tools and resources. Read on to learn more:
Why You Should Be Marketing For Etsy Sellers
If you are Etsy marketing, then you know how hard it is to sell on Amazon or eBay. You also know how much money you lose when you don’t get paid. That’s why you need to market yourself on Etsy. It will help you make sales and increase your profits. Also, Etsy marketing will help when finding potential customers for a smaller business and help grow your business on all social media platforms. Also, Etsy has 3 main impact pillars known as;
- Economic impact
- Social Impact
- Ecological impact
This means that Etsy sellers and users contribute positively to these 3 categories.
How Do I Start Marketing On Etsy?
1. Start Small
You may think that starting big is best, but it’s better to start small. When you first begin selling on Etsy, you won’t have much inventory to sell. So, you’ll likely make only a few sales per week. As you build up your inventory, you’ll be able to sell more awesome products and make more money.
2. Choose Products That Sell Well
Etsy sellers tend to focus on specific categories when choosing products to sell. For instance, jewellery tends to be popular among Etsy sellers. Other popular categories include home décor, clothing, art, and crafts.
3. Use Multiple Channels
It’s important to reach buyers across multiple platforms. Many Etsy sellers choose to promote their listings on Facebook, Instagram, Pinterest, Twitter, Google+, YouTube, and blogs.
4. Create Great Product Images
Your product images are the first impression that shoppers receive when visiting your shop. They also play a key role in determining whether or not they purchase your product. To ensure that your product images look professional, invest in high-quality equipment and learn how to edit images.
5. Be Consistent
Consistency is key. Once you’ve posted a product image, it’s crucial to continue posting similar items regularly and increase your product listing. This will give visitors confidence that your store is reliable and trustworthy.
6. Promote Your Shop
Promoting your Etsy shop is another effective strategy to drive traffic to your site. There are several options for promoting your shop, including social media posts with your product photos, blog posts, email newsletters, and Etsy ads that will bring you, potential buyers.
7. Build Relationships With Target Customers
Customers are the lifeblood of any business. By establishing relationships with your target audience, you’ll develop trust and loyalty as a business owner. And, these relationships will lead to repeat purchases and guaranteed customer loyalty.
How Many Listings Should You Advertise On Etsy
People who are just starting to use Etsy as an organic marketing strategy will begin with a limited amount of items such as 10 or 20. However, if you are looking to increase your marketing efforts, then you may want to start with 30 or 40 items instead. There are more potential risks with a larger product catalogue, to begin with, but it can be useful if you are trying to get your shop noticed faster. Since there are approximately 2 million sellers on Etsy in total, you may find it wise to start with as many products as possible.
How Do I Promote My Etsy Shop On Social Media
Social media platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, Google+, and others provide a powerful tool for businesses to connect with customers and prospects. These networks allow users to share information, product photos, videos, links, and messages. They also enable businesses to promote products, services, events, and brand awareness.
In addition to these traditional social media sites, newer platforms have emerged that are specifically geared toward connecting brands with consumers. For instance, Instagram allows users to upload pictures and video clips, and then share them with their followers. Other platforms like TikTok and Snapchat are used primarily for short-form content sharing.
So, how do you go about promoting your business on social media? Here are some tips to get started:
1. Start Small
Before jumping right into posting on every single network, make sure you understand the basics first. Learn how to navigate the site, find relevant groups, and figure out how to set up posts. Once you feel comfortable with the basics, move on to the next step.
2. Choose One Social Platform
It may seem overwhelming when you think about trying to manage multiple social media platforms. But, choosing just one platform to focus on is the best way to start. Pick one that aligns well with your business goals and objectives.
For example, if you sell handmade goods, most shop owners consider focusing on Instagram. It’s a visual platform that’s perfect for showcasing your product line. Plus, it’s very easy to use.
On the flip side, if you run a blog, Facebook is a great place to start. It’s the world’s largest social networking site, and it’s a great place to showcase your latest articles.
3. Use Hashtags
Hashtags are keywords that are added to a tweet or status update. When you search for a hashtag, you’ll see tweets that contain that keyword. Using hashtags is a quick and easy way to connect with your audience.
You can use hashtags to categorize your posts. For example, if you’re running a campaign around Halloween, you can tag your posts with #Halloween. Doing so will help you attract more attention to your posts.
4. Post Regularly
Posting regularly is key to keeping your audience engaged. Schedule regular times to post on your chosen platform. Set aside specific days and times to post.
For example, try scheduling posts on Tuesdays between 2 p.m. and 4 p.m. EST. Or, schedule posts on Thursdays during the same hours.
Hopefully from reading this, you have discovered that Etsy SEO and Etsy ads are a great resource when it comes to increasing your search engine optimization and when advertising & marketing. Product images are crucial to include when selling on Etsy to attract active buyers and to present a sense of style to your target audience. Overall, Etsy is a great place to start for those who want to grow their small business.